Mailchimp and Shopify team up in ecommerce boost

Januari 02, 2022 Posting Komentar

Mailchimp has declared a new partnership that allows users of its e-mail marketing software package to directly integrate with Shopify's ecommerce platform.

Some new and existing users of the two companies will in real time be able to connect their Mailchimp account with their Shopify storefront through with a direct integration which eliminates the involve for third-party tools and manual information transfers.

VP of Mailchimp's app marketplace, Joni Deus explained in a press release that this new direct integration will help drive business for both companies' customers ahead of the 2021 vacation shopping harden, saying:

"Terminal year, Mailchimp customers generated 36 percent more orders from Thanksgiving to Giving Tuesday than they did in 2022, viewing just how burning having an online presence for mercantilism and retail businesses really is. We're thrilled to have partnered with Shopify again out front of our customers' busiest season to make it easier for merchants to get hold of their customers, sell more gormandize, and be productive."

Direct integration

By connecting Mailchimp and Shopify flat, merchants will be able to combine the power of some buying and marketing information and use these insights to help drive conversions, increase revenue and reach evening more customers.

The two companies decided to announce their unused address integration now so that their small business customers will have plenty of time to connect the 2 platforms and make this uncomparable of their most profitable holiday selling seasons yet.

Mailchimp as wel revealed that it has noninheritable ShopSync whose app has been used by tens of thousands of its customers to colligate their Mailchimp and Shopify accounts over the ancient two years. ShopSync's work on its app as wel made IT impressible for the email marketing tauten to bring their engineering in house and integrate it into its platform.

Mailchimp and Shopify users can check out this financial support page to learn more about connecting the deuce platforms so they can drive additional business to their online stores.

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